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Windows 8 was a bifurcated, schizophrenic operating system, with a new interface Microsoft originally called Metro uneasily coexisting with the traditional Windows desktop. UWP was rolled out as part of one of the worst versions of Windows ever devised, Windows 8.
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The Microsoft Store only carries software that was built using what Microsoft calls the Universal Windows Platform (UWP). That kind of software, called Win32 apps, runs on the Windows desktop, and will run on any version of Windows, including Windows XP, Windows 7, Windows 8 and Windows 10. It doesn’t carry popular Windows software such as Microsoft Office, the freeware CCleaner that cleans up Windows, the Google Chrome browser, and millions of others. To see why the Microsoft Store has been such a failure, you need to understand what kind of software it hosts. And that’s why it’s time for Microsoft to either kill the Microsoft Store or fix it so it carries the full breadth of Windows software, instead of a small, largely useless subset of it. The problem is that you can get very few of those millions of downloads through the Microsoft Store. Having reviewed Windows software for many years, and at one point been in charge of one of the web’s largest Windows download sites, I have no reason to doubt him. In November 2018, Mike Fortin, Microsoft’s corporate vice president for Windows, said in a blog post that there are “over 35 million application titles with greater than 175 million application versions” available for Windows 10. There’s plenty of it - just not on the Microsoft Store.
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The problem isn’t that there’s not a lot of great Windows software to download. While the other three download stores host many thousands of useful apps of every type and description, and have a thriving, engaged audience, the Microsoft Store offers very few truly useful downloads and has an indifferent base of users who rarely bother to spend the time to rate and review the software the store hosts. If you answered the Microsoft Store, you’re right. Which of these four things is different from the others: the iOS App Store, Android’s Google Play, the Chrome browser’s Chrome Web Store and the Microsoft Store built into Windows 10?
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